The Volkswagen brand delivered around 4.73 million vehicles to customers worldwide last year. Deliveries therefore virtually matched the prior-year level amid challenging market conditions (–1.4 percent). While a positive trend could be observed particularly in Europe (+5.1 percent) and South America (+18.5 percent), the market environment in China (–8.4 percent) remains challenging. US tariffs also had a marked impact on deliveries in North America (–8.2 percent).

 

Demand for electric vehicles is holding up, with Volkswagen delivering approximately 382,000 all-electric vehicles worldwide in 2025 (–0.2 percent). The share of all-electric vehicles relative to total deliveries thus stood at 8.1 percent.

Volkswagen therefore remains at the pinnacle of the European market both for vehicles with conventional drives and for all-electric models. It also holds pole position in the company’s home market of Germany, where the Volkswagen brand’s share across all drive types according to the German Federal Motor Transport Authority (KBA) is 19.6 percent (+0.5 year-on-year).

Martin Sander, Volkswagen Board Member for Sales, Marketing and After Sales, said: “The trend in our delivery figures underscores that our products are being well received by our customers and also that we are on the right track with our brand strategy. We expect the market environment to remain challenging overall in 2026. All the same, I firmly believe that thanks to our refreshed, attractive product portfolio and our clear focus on efficiency and competitiveness we are very well equipped to rise to this challenge. In China alone, we will be bringing out more than ten new electric models this year.”

Strong growth in all-electric ID. models in Europe

Volkswagen significantly increased its sales of all-electric vehicles in 2025, especially in Germany and Europe. Deliveries rose to 93,800 vehicles in the company’s home market of Germany (+60.7 percent) and to around 247,900 units in the whole of Europe (+49.1 percent).

The new best-selling model in the ID. family, the ID.7, was a major driver of this growth. Around 35,000 units of this model were delivered in Germany, representing an increase of 132.0 percent. The ID.7 was likewise popular among customers across Europe, who ordered 76,600 units (+133.9 percent). The top model is available both as a saloon (ID.7) and as an estate (ID.7 Tourer).

Volkswagen expects demand for its electric vehicles to rise in the current year as it rolls out many new all-electric models, including the ID. Polo with a starting price of around 25,000 euros and the production version of the ID. Cross compact SUV.

T-Roc is Europe’s best-selling SUV

SUVs maintained their strong position in the brand’s model mix in 2025. They accounted for 50.2 percent of Volkswagen’s total deliveries, an increase of 5.3 percent year-on-year. In the United States, over 78.5 percent of Volkswagen models sold were SUVs.

Volkswagen’s best-selling SUV in Europe is the T-Roc, the second generation of which came on the market in 2025, selling 201,995 units (+3.9 percent on 2024). The Volkswagen Tayron, available since spring 2025, is also being well received, with 60,700 units already delivered worldwide.

50 years of GTI: special anniversary model

A particular highlight this year is the 50th anniversary of the GTI, an icon of automotive history. Volkswagen is celebrating its anniversary with the Golf GTI EDITION 50, whose market launch is now underway. The outstanding special model is the most powerful production model in the history of the GTI and raises the bar in terms of performance and driving dynamics.

 

 

Article source: www.volkswagen-newsroom.com

 

01. ID. Polo - Near-production concept car

02. Golf GTI EDITION 50 - combined energy consumption: 7.9-7.6 l/100 km; CO₂ emissions combined: 179-173 g/km; CO₂ class: G-F

Volkswagen is opening the doors to the all-new ID. Polo for the first time, offering an exciting glimpse into the interior of its future models. The new holistic design approach, shaped especially by customer feedback, will define the cockpit of upcoming ID. models. Features include new clarity and quality, and intuitive controls, with familiar VW operating patterns adopted and further developed. At the same time, a new software generation brings fresh functions to the ID. Polo. The charm of the 1980s is now present in the vehicle thanks to the retro display: with a single button press, the digital instrument displays transform into screen views reminiscent of the first Golf.

 

Kai Grünitz, Volkswagen Brand Board Member for Technical Development, says: “Our new interior architecture, starting with the all-new ID. Polo, elevates the customer experience to a new level: with clean lines, high-quality materials, and an intuitive operating environment with physical buttons and newly structured screens. In addition, from the ID. Polo onwards, our next software generation will deliver noticeably more comfort and functions for our customers. This includes, for example, the third generation of Travel Assist, which will soon recognise red traffic lights and stop signs, as well as comfortable one-pedal-driving.”

 

Positive atmosphere and high-quality standards. Volkswagen has long delivered quality and comfort standards in the small and compact car classes that are aligned with a higher vehicle class. With the all-new ID. Polo, Volkswagen continues this approach in conjunction with the new ‘Pure Positive’ design language. The cross-class impression is reflected in details such as fabric-covered surfaces on the dashboard and door inserts. The pleasant feel of all surfaces, buttons, controls and handles creates an inviting and friendly atmosphere. Furthermore, Volkswagen’s new cockpit landscape focuses on even more intuitive operation. Key elements include:

    • Displays with clear information and tidy menu structures
    • More buttons for direct functions
    • A multi-function steering wheel with clear button controls
    • Adoption of familiar VW operating patterns

 

Volkswagen Chief Designer Andreas Mindt says: “The all-new ID. Polo is an affordable friend for everyday life. Just as the Polo always was, but now electric.” Mindt continues: “We have created an interior that feels like a friend from the very first contact. Clear physical buttons provide stability and trust, warm materials make it appealing, and charming details such as the new retro views of the instruments show the typical Volkswagen wink. All this makes the ID. Polo a compact car with a big heart – ‘Pure Positive’ in its purest form.”

 

ID. Polo with clear horizontal orientation of cockpit architecture. Two large displays, arranged along a single line of sight, define the new cockpit architecture. These include the digital cockpit behind the steering wheel, with a screen diagonal of 26.0 cm (10.25 inches), and the 33-cm (almost 13-inch) touchscreen of the infotainment system, which stands out in its segment due to its size and features. The graphics are high-resolution and precise, and the central display is easily accessible for the front passenger as well. Separate buttons for climate functions and the hazard warning lights are integrated into a strip below the infotainment screen. The multi-function steering wheel is also completely new, featuring clearly structured button fields. Positioned between the smartphone tray and the cup holders is a rotary controller for audio operation, easily accessible for both driver and passenger, allowing volume adjustment as well as track and station selection. The ID.Light has been significantly further developed: this interactive and intuitive light strip now extends not only across the width of the instrument panel at the base of the windscreen, but also into the front doors for the first time.

 

Retro display – a playful wink. Special, unexpected details designed to create an emotional connection are summarised by the design team under the term ‘Secret Sauce’. In the ID. Polo, this tangible extra is embodied by the retro display: with just one press of a button on the steering wheel or via the infotainment system, the digital cockpit displays transform into classic views from the Golf I of the 1980s.

 

Article source: www.volkswagen-newsroom.com

 

01. ID. Polo - Near-production concept car

It is the world’s most successful compact sports car: the Golf GTI. The original in its class. More than 2.5 million units have been produced to date. In 2026, the Golf GTI will turn 50 – and this will be celebrated with a variety of national and international classic events, the exclusive anniversary model Golf GTI EDITION 50, and the world premiere of the first all-electric GTI.

 

A success story since 1976. When the Golf GTI was launched in 1976, no one could have guessed that the 81 kW (110 PS) Volkswagen, with its red grille surround, black wheel arch extensions and golf ball gear knob, would soon become the world’s most successful compact sports car. Only 5,000 units were planned, but in the first year alone dealers sold 10 times as many vehicles. In total, 461,690 first-generation Golf GTI cars were built. 

It was the unusual overall package that struck a chord: a highly precise sports car for lonely Alpine passes and, at the same time, a practical companion for every day of the year, extremely economical and instantly a timeless style icon. The price was also a hit: 13,850 Deutschmarks in Germany. The media spoke of the democratisation of the sports car. And indeed, the performance of the 182 km/h Volkswagen was impressive: with a sprint from 0 to 100 km/h in just 9.0 seconds, the 1976 Golf GTI left behind numerous sports cars and coupés that were easily 10,000 Deutschmarks more expensive.

The DNA for the past 50 years – and for tomorrow. The unique interplay of agile engine, lightweight front-wheel drive, balanced chassis, perfectly fitting sports seats and crisp, no-frills design still characterises the Golf GTI today. It is this synthesis that Volkswagen has continuously refined over 50 years – making the Golf GTI an authentic sports car and the original in its class. The fact is: today, when people say GTI, they mean Volkswagen. The crowning glory of this world-famous product brand in the anniversary year 2026 is the Golf GTI EDITION 50 – the most powerful production Golf GTI to date, with 239 kW (325 PS). The anniversary model is already available to order in some European markets, with the first units to be delivered in 2026. Volkswagen has also proven that the GTI philosophy is successful in other model series, especially with the Polo GTI. In 2026, a new Polo GTI will take off: the ID. Polo GTI. With 166 kW (226 PS), it will transfer the GTI philosophy into the electric drive era for the first time – there could not have been a better debut year for the first electric GTI. 

Classic GTI in Paris and Bremen. The first five decades of the GTI will be the focus of various major classic events in 2026. The celebrations kick off from 28 January to 1 February in Paris at Rétromobile. The classic car show at the Porte de Versailles will celebrate its 50th birthday in 2026, just like the Golf GTI. Almost simultaneously, the first German show for classic vehicles begins in the Hanseatic city of Bremen: the Bremen Classic Motorshow. Here, the Golf GTI will be in the spotlight from 30 January to 2 February. Both shows are therefore not only the opening events for the European classic season 2026, but also for the GTI year 2026. 

 

Article source: www.volkswagen-newsroom.com

 

01. Golf GTI EDITION 50 - combined energy consumption: 7.9-7.6 l/100 km; CO₂ emissions combined: 179-173 g/km; CO₂ class: G-F

02. Near-production concept. The model is not yet available for sale

Emily Cox becomes the new brand ambassador for Volkswagen. The Austrian actress with Irish-English roots, known from international Netflix productions such as "The Last Kingdom" and the German comedy series "jerks.", stands for versatility and authenticity. In her roles, she embodies multifaceted characters while remaining approachable and down-to-earth – values that also characterize Volkswagen. At Christmas, she celebrated the world premiere of her latest film – "The Physician 2".

As a Volkswagen brand ambassador, Emily Cox drives a Tayron and tests the spacious SUV in everyday life with her family. Jens Katemann, Head of Communications for the Volkswagen Brand and Brand Group Core, says: “Volkswagen has been accompanying families for generations and stands for reliable mobility. With Emily Cox, we have gained an authentic and down-to-earth brand ambassador who credibly brings our values into everyday life. She embodies exactly what Volkswagen stands for: approachability, openness, and the feeling of being part of our customers’ lives.”

The actress herself associates personal memories with the brand. She says: “Volkswagen was already part of my childhood – our first family car was a Golf. That makes it even more special for me to now drive a vehicle of the brand with my own little family.” Professionally, Emily Cox travels a lot and regularly commutes between Vienna, Berlin, and other filming locations. “As a mother, I especially appreciate the safety of a Volkswagen – as well as the generous space and comfort of the Tayron,” she adds.

Currently, Emily Cox stars in the leading role of "The Physician 2” (Constantin Film), which premiered in German cinemas on December 25. She has previously appeared in German-language productions such as “Achtsam Morden” and “jerks.”. Her international breakthrough came with the Netflix series "The Last Kingdom", where she played the Viking warrior Brida.

 

 

Article source: www.volkswagen-newsroom.com

PowerCo SE today commissioned the Salzgitter gigafactory as planned and produced the first Unified Cells "made in Europe". The commencement of production marks a milestone for the Volkswagen Group and the European battery industry: PowerCo is designing, developing and producing battery cells entirely in Europe for the first time, thus strengthening the company's technological sovereignty. The cells will now be delivered to the Volkswagen Group brands for final road tests. Their debut is planned for next year in the Electric Urban Car Family of Volkswagen, ŠKODA and SEAT/CUPRA.

Oliver Blume, CEO of the Volkswagen Group, states: "The PowerCo Gigafactory in Salzgitter sends a strong technological signal for Europe and serves as a cornerstone on our path to becoming a global automotive tech leader. We are the first European carmaker to establish our own battery cell development and production. This step strengthens our position and independence in the global competition."

Technological leap in battery technology
Within the Volkswagen Group, PowerCo is expected to cover around 50 per cent of the demand for Unified Cells, with the other half supplied by external suppliers. The standardised cell architecture enables worldwide use across all brands and regions and offers economies of scale, cost advantages and technological flexibility – from lithium iron phosphate (LFP) to nickel-manganese- cobalt (NMC) and solid state, all relevant cell technologies are possible.

The first PowerCo Unified Cell is based on NMC technology and is one of the most powerful battery cells in the volume segment. Compared to previous cells, it delivers around 10 per cent more energy density. Furthermore, it is perfectly synchronised with Volkswagen’s new cell-to-pack battery system and thus offers advantages in range, efficiency and performance. It is produced in Salzgitter. More variants will follow, for example the PowerCo Unified Cell with LFP technology.

Thomas Schmall, Group Board Member for Technology, emphasises: "With PowerCo, we are consistently expanding our know-how in battery technology. In combination with the new battery system, the Unified Cell "made in Salzgitter" brings a real technological leap for our customers.

This puts us in the driver’s seat when it comes to a key technology for e-mobility.”

Salzgitter becomes Europe's leading battery centre
Production of the PowerCo Unified Cell will be gradually ramped up in the coming year. In the first step, an annual production capacity of up to 20 GWh will be built up in Salzgitter, which can be expanded to up to 40 GWh if required. Salzgitter will serve as the lead plant for the following PowerCo gigafactories in Valencia (Spain) and St. Thomas (Canada), all of which are based on PowerCo's standard factory concept. The experience gained in Salzgitter will then be transferred to Valencia and St. Thomas. The exchange of know-how and personnel has already begun.

At the same time, the Research & Development centre in Salzgitter continues to grow: Since 2022, the laboratory, testing and development capacities have been strategically expanded. Another test field is currently under construction, which is scheduled to go into operation at the beginning of 2026. As a result, Salzgitter is increasingly developing into the leading battery hub in Europe.

Frank Blome, CEO PowerCo SE, says: "In just three years, we have built an entirely new company, developed a competitive product, and completed a cell factory along with its upstream supply chain. At the same time, we are already constructing the next cell factories in Spain and Canada. In short: we deliver. This achievement is the result of an outstanding team effort by many colleagues at PowerCo and Volkswagen – and I’m deeply grateful for that."

New standards in sustainability and digitalisation
The Gigafactory Salzgitter is also setting new standards for low-CO₂ cell production. Production is running entirely with renewable energy from wind and solar. For the first time, the energy- intensive clean and drying rooms will also be operated with green electricity. In the industry, fossil fuels are typically used for this purpose. In total, the Salzgitter Gigafactory emits up to 115,000 tons less CO₂ annually than comparable, conventional factories.

Highly automated production combined with comprehensive real-time data analysis is the key to continuously improving process stability, efficiency and quality. Thousands of data points from machine and building monitoring enable seamless traceability and form the basis for AI-supported quality control.

 

Article source: www.vwpress.co.uk

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